Why does kolaveri mp3
Balasubrahmanyam Songs S Janaki Songs. Lyrics Albums Artists. Other Songs from 3 Moonu Album. Idhazhin Oru Oram Song Lyrics. Who is Ilaya Superstar? What is the nickname of actor Dhanush? Is Dhanush son in law of Rajinikanth? Who is the son of Rajnikant? Who is the grandson of Rajinikanth? Who is Soundarya Rajinikanth husband? How much money does Rajinikanth make? Is Rajini a Brahmin? The beats, the tune 2.
The expressions!!!!!! The HD quality 6. Shareability factor,you can easily share!! Facebook, twitter, you name it!! The youth, …. The reach as it is although I was unaware of newspapers…. The many versions!!! In a few days, there were odd versions!! They make you go see the original once! How many noticed this? All that crap about di, da……racism, n what not! The viral trending is due to SHOCK factor Now we know what makes the laziest people in the world get out of their comfort zone.
The result is an accelerated start of a spread. That is the power of digital media. The Participation: Consumer participation is what makes content stay fresh. Consumers create their own versions, upload and share.
You must have seen Kolaveri versions getting uploaded. So, the word Kolaveri will keep getting used, that's how the content gets refurbished and stays fresh. Was this an accidental mega-hit or was it the result of a well-orchestrated 'strategy'? The debate between the influence of the invisible hand of Providence and the visible hand of real people increases the potency of the Kolaveri viral. For a song, a video or a story to be successful, three elements need to be aligned message, messenger and media.
The mark of a message that has potential to fire a viral phenomenon is its quality of being 'earthy', 'spontaneous', and 'identifiable with the messenger'. A message needs to be worth talking about it should contain some comedy, some pathos, and some hope at the end. Had Kolaveri been punched and clipped to make it clinically precise, the song would have been robbed of its natural blemishes.
Lack of precision and imperfections are natural and the masses identify with stories that exhibit them, leaving some room for imagination, self-projection and empathy. A lesson for viral marketing from the Kolaveri phenomenon is the unpredictability of the traction that messages acquire.
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